You are here


Eye-Tracking Technology: What Makes It Tick?

With its ability to reach up to 360 different points per second, the human eye is a pretty powerful organ. It is well known that a simple glance can change someone’s mood. Several studies have been conducted in order to help us understand how the eyes work and what opportunities are offered by such an important organ. One technology that has come out of such studies is eye-tracking, but what exactly is eye-tracking technology? It’s a technology based on the analysis of eye movements and rotations and is used to collect different types of information like pupil diameter changes, blink frequency, and the eye’s speed. There are several different methods of eye-tracking; however, most eye-tracking technologies use a light source and camera to analyze the eye.

The data collected by the eye-tracking technology can be used in many ways. It can show the visual path someone takes when using a digital screen or shopping in a store, but it can also show the mental effort associated with a glance. So, if you thought you were in charge of what you look at when visiting a website or playing a video game, you are wrong.

Eye-tracking is a useful technology allows researchers to better understand human behaviors and improve interfaces. And now smart glasses have given this technology a new dimension by giving consumers the opportunity to use it to personally improve their lives. Multiple industries are currently trying to integrate eye-tracking technology into their products. For example, eye-tracking technology could help drivers avoid dangerous situations by detecting signs of eye-fatigue or difficulties in focusing on the road.

Currently, eye-tracking technology is mainly used to analyze data about the human eye, but is continuing to grow as an ideal solution to explore the potential of the eyes. However, further studies need to be conducted to determine the long term impact on the eyes and the possibility of eye strain.